How to persuade a reluctant media spokesperson

It’s probably a scenario familiar to many of you who work in comms or media.

Your pitch has gained a journalist’s attention. Great publicity and widespread coverage are only an interview away.

The only problem is the spokesperson has got cold feet and doesn’t want to be interviewed. Or they’ve stopped returning your calls.

It is a situation many of us in comms, media and PR have experienced. And is one that always leaves us with our heads in our hands.

In this blog that has been converted to audio, we explore how you can persuade reluctant media spokespeople.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.