HOW RED BULL RACING’S CRISIS COMMS RESPONSE HIT THE SKIDS

Formula One is back for another season.

But the sport is embroiled in more drama away from the track and a crisis that shows no sign of slowing.

Its dominant team has spent more than a month facing headlines on the front and back pages over allegations about the conduct of its leader Christian Horner.

What can we learn from it about crisis communication?

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