How much of their personal story will your company spokesperson share?

On our media training courses, we regularly talk about the power and importance of examples in media interviews.

And there is little doubt they enhance interviews, regardless of whether they are for television, radio or print.

Not only do they add credibility to proceedings, but they also bring messages to life, help influence the direction of the conversation and enable the spokesperson to connect with the audience.

But not just any examples.

In this blog that has been converted to audio, we explore the value of personal stories. And discuss why it is crucial spokespeople and comms teams agree on how much of themselves they are prepared to share in interviews.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.