Did this spokesperson rely on an aide to deliver his media interview message?

Did you see the BBC interview with the Royal Mail boss about the postal workers' pay dispute?

Did you spot anything unusual about it?

Well, it seems he may have had an aide writing responses or crucial points for him on a whiteboard as he spoke.

And it distracted from the message he wanted to get across.

In this blog that has been converted to audio, we look at the fallout from the interview and why it was so damaging.

We also explore some similar disruptions in media interviews and whether comms professionals should sit in on media interviews.  

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.