Crisis comms lessons from ‘one of the largest hacks in history’

Your company is at the centre of one of the biggest data hacks in history.

What do you do?

How do you respond to the crisis comms incident?

Do you stay quiet, hope the hack is not as bad as is being suggested and the media attention goes away?

Or apologise, seek to reassure customers and let them know what action you are taking to protect them?

To read the original article this audio blog was created from, click here.

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