Beef at Asda, Djokovic and the perils of influencer marketing

Welcome to the first episode of The Media Landscape for 2022.

This week we’re talking about tensions between Wales and Westminster, the growing beef between supermarket chain Asda and British beef farmers, and the perils that brands face when working with influencers.

As if that’s not enough we welcome sports journalist Tom Clayton to our regular Journo on the Go segment where we’ll be chatting about Djokovic and brand sponsorship deals.

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The media landscape is produced by Thirty Seven – a journalist-led content marketing agency. Check them out at www.thirtyseven.agency

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