14 bridging phrases to use in your next media interview

We talk about bridging a lot during our Media First training courses.

It is a way a spokesperson can respond to a challenging question they may not want to answer by using a form of words to move the conversation back to the topic they want to talk about.

When used well, it sounds natural and can be difficult for most people to detect.

But when the technique is used without the necessary subtlety, it is obvious to the journalist and the audience that the bridging technique is being used clumsily.

In this blog that has been converted to audio, we look at what makes a good bridging phrase, how to use the technique successfully and 14 bridging phrases you can use to get started.   

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.