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The Media Landscape - Podcast

The Media Landscape

The Media Landscape is a Media First podcast.

Produced by journalists for media and comms team professionals - and spokespeople - it is an audio version of our popular written blogs. 

We’ll cover topical media interviews, issues, trends, challenges and communication techniques. 

Business Marketing News Media
Update frequency
every 5 days
Average duration
8 minutes
Episodes
135
Years Active
2021 - 2025
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HOW AN EMAIL BLUNDER SPARKED A PR DISASTER

HOW AN EMAIL BLUNDER SPARKED A PR DISASTER

Imagine if employees in your organisation found out they were losing their jobs through an automated email telling them to hand back their laptops.

 

That bleak scenario just happened to one large bank…

00:06:33  |   Fri 05 Sep 2025
HOW NOT TO RESPOND TO MEDIA COVERAGE YOU DON’T LIKE

HOW NOT TO RESPOND TO MEDIA COVERAGE YOU DON’T LIKE

Your organisation is getting media coverage it doesn’t like, or feels is unfair.

 

Bad coverage can be bad for the brand.

 

How do you react?

 

Would you blacklist the media outlet, refuse to let its journ…

00:09:13  |   Tue 02 Sep 2025
11 phrases you can immediately use to improve your media interviews

11 phrases you can immediately use to improve your media interviews

There's a lot of advice about the things to avoid saying. 

 

But not so much about the language that can make interviews more impactful, signal to the audience that they need to pay attention, and help…

00:07:39  |   Tue 26 Aug 2025
Vague interview adds to confusion

Vague interview adds to confusion

Talking in generalities is a mistake many media spokespeople make.

 

And it is an error that saw one high-profile journalist become increasingly frustrated with his interviewee this week.

 

“Why don’t yo…

00:08:00  |   Fri 18 Jul 2025
Is this the end of the crisis that became Formula 1’s main event?

Is this the end of the crisis that became Formula 1’s main event?

Christian Horner described his sacking as the principal of Red Bull Racing as “a shock”.

 

But was it that much of a surprise for anyone else?

 

Or was it inevitable he would go after a turbulent time in…

00:06:22  |   Mon 14 Jul 2025
Stinging headlines and reputation damage - counting the real cost of this big fine

Stinging headlines and reputation damage - counting the real cost of this big fine

So, your organisation has just been slapped with a £21m fine by a regulator.

How would you respond?

Would you apologise?

Or would you attempt to draw a line under the issues and show they are in the pas…

00:03:32  |   Wed 09 Jul 2025
Anyone for a strawberries and cream sandwich?

Anyone for a strawberries and cream sandwich?

Yes, you read that right. 

Not only is the strawberries and cream sandwich real, but it has also gone viral.

And it has generated some much-needed positive coverage and PR for a brand that has been in …

00:05:24  |   Mon 07 Jul 2025
'You don’t have a clue’: Surely not another media interview disaster?

'You don’t have a clue’: Surely not another media interview disaster?

It’s been a little over a week since we gave you our analysis of a high-profile media interview disaster.


And yet there has already been another one with almost identical failings.


The interview even f…

00:06:21  |   Thu 03 Jul 2025
A response that went beyond the 'bear necessities' of crisis comms

A response that went beyond the 'bear necessities' of crisis comms

Fancy handling the crisis comms around escaped bears? 

 Or maybe being the spokesperson who has to answer journalist questions about the escapees? 

 It sounds like a dramatic and intense crisis scenari…

00:05:31  |   Mon 30 Jun 2025
‘Is there any point continuing?’ Media training lessons from a ‘disasterclass’

‘Is there any point continuing?’ Media training lessons from a ‘disasterclass’

It’s an interview that has been labelled as a ‘humiliation’.

It has also been described as ‘toe-curling’, ‘embarrassing’ and a ‘meltdown’.

And at one point, the exasperated journalist asked if there wa…

00:11:17  |   Wed 18 Jun 2025
What’s it like to be interviewed live on BBC Breakfast?

What’s it like to be interviewed live on BBC Breakfast?

How would you or your organisation’s spokesperson feel about being asked to appear on BBC Breakfast?

The programme attracts millions of viewers and presents a brilliant opportunity to catapult your or…

00:03:06  |   Mon 16 Jun 2025
‘Sleeping on the job’: Why the CEO continues to dominate Heathrow crisis coverage

‘Sleeping on the job’: Why the CEO continues to dominate Heathrow crisis coverage

“Sorry, my phone was on silent.”

We’ve all been there and used this excuse at times.

But how many have used it during a high-profile crisis comms incident?

Media First are media and communications train…

00:06:25  |   Wed 04 Jun 2025
‘I’LL TERMINATE THE INTERVIEW’: DID YOU CATCH THIS EXTRAORDINARY MEDIA APPEARANCE?

‘I’LL TERMINATE THE INTERVIEW’: DID YOU CATCH THIS EXTRAORDINARY MEDIA APPEARANCE?

Repeated threats to end the interview early.

Telling the journalists what they should and should not ask about.

And accusing the presenter of not being a journalist.

These are just some of the many rema…

00:08:00  |   Mon 02 Jun 2025
Like, really? How can you remove filler words from your next media interview or presentation?

Like, really? How can you remove filler words from your next media interview or presentation?

Using too many filler words is a topic that often comes up during our media training and presentation skills training courses.

Delegates watch recordings of their initial performances and are often su…

00:07:08  |   Mon 12 May 2025
Navigating the storm: The hidden benefits of crisis management training

Navigating the storm: The hidden benefits of crisis management training

You know that crisis management training is the foundation of your organisation's ability to respond quickly and effectively when the worst happens.

Whether it is a workplace accident, product failure…

00:12:39  |   Thu 08 May 2025

"RATS THE SIZE OF CATS" - HOW CAN BIRMINGHAM OVERCOME ITS PR PROBLEM?

“Rats the size of feet”, “rats the size of dachshunds” and “rats the size of cats”.

Birmingham’s ongoing bin dispute has given the city an image problem, with the narrative dominated by rodents and th…

00:09:22  |   Wed 30 Apr 2025
THIS IS NOT JUST ANY CYBER INCIDENT

THIS IS NOT JUST ANY CYBER INCIDENT

Customers unable to use contactless payments to buy goods or collect items bought with and click and collect services.

This is not just any cyber crisis, it is an M&S Easter cyber crisis.

Click here to…

00:06:31  |   Fri 25 Apr 2025
WHAT IS MESSAGE DEVELOPMENT?

WHAT IS MESSAGE DEVELOPMENT?

Whether speaking to the media, using social media, creating a presentation or working on internal communication, you need compelling messages that cut through the noise and engage your target audienc…

00:11:48  |   Wed 23 Apr 2025
IS THIS THE WORST MEDIA TRAINING ADVICE?

IS THIS THE WORST MEDIA TRAINING ADVICE?

Do you fancy learning some media training advice from a former White House press secretary?

Jen Psaki was Joe Biden’s spokesperson for 16 months

Now a host at MSNBC, Ms Psaki has just shared what she b…

00:07:58  |   Wed 09 Apr 2025
WHY WE LOVED THIS SOCIAL MEDIA PR

WHY WE LOVED THIS SOCIAL MEDIA PR

Who fancies a more positive story to look at this week?

After giving you our thoughts on the Heathrow shutdown and everything that has gone wrong at Tesla, we didn’t want to offer another crisis media…

00:09:07  |   Tue 08 Apr 2025
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