EP56: Grant funding in Australia: Kim Yabsley on Playing the Long Game (With Free Money)

Ever wonder if you could grow smarter and faster without draining your bank account? In this episode of Meaningful Marketing, host Chantal Gerardy dives into the world of government funding with small business strategist Kim Yabsley from Growology. 

Kim doesn’t just chase grants, she transforms them into high-impact growth strategies. Together, you’ll discover how leveraging funding can be ethical, powerful, and downright game-changing—and definitely not a boring bureaucracy. 

🎧 What You’ll Hear: 

• Why free money isn’t magic, but a growth tactic 
• How to use grants as a client-acquisition superpower, one strategy Kim walks every business through 
• The real talk on success rates (hint: only 17%—unless you go strategic) 
• Stitch the story: aligning your business goals with government priorities 
• Bonus tips: wage-reimbursement grants, R&D for health or tech, council creativity funds, and more 

🔗 Learn More from Kim Yabsley & Growology: 

• Visit Growology.com.au to explore Kim’s grant strategy services, success stories, and offerings: growology.com.au 
• Join the Grow With Grants Academy for monthly tools, templates, expert workshops, and support for business owners: growology.com.au/academy 
• Download the Ultimate Grants Guide to see current, open grants across Australia and learn how to prepare for them: Get the guide 
• Follow Kim on Instagram for clever tips, behind-the-scenes updates, and quick grant wins: @grantsbygrowology 

🎯 Meaningful Marketing Resources for You: 

• Download our FREE Marketing Guide to simplify your strategy and get results: chantalgerardy.com.au/free-downloads 
• Listen to more episodes of the podcast here: themeaningfulmarketingpodcast.com 
• Visit our main website for marketing support and services: onlinebusinessmarketing.com.au