An Entrepreneur Finds Her Big Why

Donna Peters interviews CEO, Lita Dwight, on her path from practicing law, to finding her "big why," to founding the plant-based foods business, Brytlife.  "Doing what you are called to do is the highest expression of yourself."

Lita advises that curiosity is the magic to getting to "your why."  And once you know "your why," take the first step on the invisible bridge, a la Indiana Jones, to pursue  it.  And don't forget to surround yourself with experts.

Brytlife's mission is to achieve a more compassionate and healthier planet through superior non-dairy products that bring joy to customers. 

Lita's Core Values are Freedom, Authenticity and Compassion.

Check out other episodes such as:
What True Leaders Do
Perseverance: Embracing the Cards You're Dealt
Don't Mistake Kindness for Weakness
Managing Your Personal Fear
Embrace the Hard Things
Servant Leadership
The Innovation Ninja Shares His Powers
Storytelling with a C-Suite Leader
Think Like a CFO: Dollar Scholar Shines a Lights at a Dark Time
Improv Can Improve Your Work and Play
How to Have a Growth Mindset
Do You Know Your Core Values?
Build Your Personal Board of Directors
A CEO Gets Real About Real Life
Creating the Culture You Want to Live In
Shape the Future You Want
Options Are Power

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