Episode 2 - Building Your Brand in the NFT Space with Tim Salikhov

Author: Me Llamo Art
Published: Thu 09 Feb 2023
Episode Link: None

With the rise of NFTs, many art collections have moved online, exposing artists to the opportunity to sell their work to buyers on a global scale. But how can you build your brand in the space and leverage this reliable and inclusive environment to sell your work?

To answer this question, we are joined by investor, community-builder, and writer, Tim Salikhov. Tim is the author of This Week in Photography and Tatarin Digital, digital newsletters where he uncovers key insights about the digital art market and the artists who are propelling the crypto space forward. Today, he offers his perspective on community, art, and technology within the space.

We discuss the value of being an entrepreneur first and an artist second, how you can grow your brand in the NFT space, and why Tim believes that photography is a solid investment. We also touch on the challenges that come with building scarcity, what goes into creating a “fair price” for an artwork, and so much more!

Through his in-depth writing and analysis, Tim helps collectors, institutions, and artists alike get more comfortable with Web3 and take a front seat in the next technological evolution. Tune in today to learn more!

Key Points From This Episode:

A look at Tim’s career path and what sparked his interest in digital art.
Why he looks forward to the day that we stop using the word ‘NFT’.
The value of building IRL relationships with collectors and artists.
What we can learn about balance and preparation from the current bear market.
Pricing your artwork, timing releases, building scarcity, and more.
The importance of doing what works for your unique portfolio.
How Tim’s 15 years as an investor have served him in the crypto space.
Why he views photography as a solid investment that will hold its value for years to come.
How photography became a blockchain-native medium.
Ways that artists can benefit from sharing their creative process.
Applying an investor’s eye for pattern recognition to art collection.
What draws Tim to a specific artist or piece of art, from aesthetics to longevity.
Insight into his due diligence process and how he tracks an artist’s progress.
Reflecting on what constitutes a “fair price” for a piece of digital art.
How traditional art world knowledge can benefit you in the crypto world.
More about Tim, including his love for motorcycles and sports.
Why Michelle Viljoen is a great example of an artist Tim would bet on in the long run.
Some of the technological innovation that Tim is witnessing in the space.
Advice for collectors: remember what game you’re playing!
Tim’s reflections on the current state of the crypto market and his predictions for the future.