S11E2: The 5 Fatal Flaws of Sales Transformation
- Author
- MDM
- Published
- Wed 31 Jul 2024
- Episode Link
- https://mdmcast.libsyn.com/s11e2-the-5-fatal-flaws-of-sales-transformation
Tom Gale and Mike Marks discuss the biggest challenges distributors face as they transition from a traditional outside-generalist sales process to a more adaptive digital-forward go-to-market model, with clearly-defined, team-based selling and service roles.
