Mike Martin: The Power of Culture to Create Change

Our first Maverick Spotlight is with Mike Martin, one of the pioneers of sustainability and the “Green Guru” according to Billboard.

We were impressed by his deep passion, his wisdom and understanding of how society and change really work. Mike really is a Mavericks’ Maverick.

In our conversation, some of the highlights that we spoke about include:

• Mike’s Maverick heroes – Ben and Jerry, Jack Johnson and Steve Jobs


• How a small force can influence the world


• The power of, and need for, focus


• The need to sometimes step back in order to move forward


• The importance of self-care


• Culture and its’ impact on social change


• Leveraging groups and networks to create change