The £800k Keyword Mistake! - How To Do Keyword Research Properly

Imagine investing a year into SEO, ranking on Google, and thinking you’re doing everything right—only to realise you’ve wasted thousands targeting the wrong keywords. That’s exactly what happened to one business, costing them £800,000 in lost sales.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the biggest keyword mistakes local businesses make and how to fix them.

You’ll learn:

✅ Why keyword research is critical (and how most businesses get it wrong).
✅ How to find high-intent keywords for every service you offer.
✅ The secret to local SEO success – combining services, sectors, and locations for maximum visibility.
✅ How to use Google Keyword Planner to find keywords that actually drive sales.
✅ Why landing pages matter – and how to optimize them for SEO and conversions.

🔍 BONUS: Want our Google Sheet Keyword Research Template? Email us and we’ll send it over!

🚀 Don’t waste money on SEO that doesn’t convert. Tune in and make sure your keywords bring in ready-to-buy customers!

🎧 Listen now and subscribe!

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📢 Special Offer for Listeners:

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📧 Adam for Website Design: [email protected] | 🌍 www.websitedesigners.london
📧 Josh for SEO: [email protected] | 🌍 www.improvemysearchranking.com

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Keywords
Local SEO, keyword research, Google rankings, SEO for small businesses, SEO strategy, search engine optimization, local business marketing, digital marketing, Google Keyword Planner, lead generation, ranking on Google, SEO mistakes, SEO landing pages.