The Journey of a Keyword: From Tracking to Optimisation (Part 2)

Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page.

Here’s what you’ll learn in this action-packed episode:

Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to:

• Choose the right keyword tracking tools like Moz, Semrush, Ahrefs, or AccuRanker.


• Set up tracking for keywords like “Loft Conversions Mayfair” to monitor their performance.


• Analyze essential metrics like rankings and trends to make data-driven decisions.

Targeting a keyword isn’t enough—you need a perfectly crafted page to match. We’ll guide you through:

• Writing an SEO-friendly page title and meta description that boosts click-through rates.


• Structuring your content with header tags (H1, H2, etc.) to enhance readability and SEO.


• Crafting engaging, optimized content that balances value with keyword placement.


• Adding images with descriptive alt text, internal links to related services, and external links to credible resources.


• Including strong calls to action that drive inquiries and conversions.

Whether you’re launching a brand-new keyword or improving an existing one, this episode gives you the tools and insights to create a page that stands out on Google and resonates with your audience.

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keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

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