The Gymshark Playbook: The 5 Forces That Created a Billion Dollar Company

How does a teenager with a sewing machine go toe-to-toe with global giants like Nike—and win?

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the incredible rise of Gymshark using Porter’s Five Forces framework. From finding an underserved niche to building a loyal customer base, you’ll discover the exact strategies that took a UK bedroom startup to a billion-pound empire.

More importantly, you'll learn how to apply these same principles to scale your own local business—whether you run a gym, salon, coffee shop, or digital agency.

💡 Inside, you’ll learn:

• How Gymshark stood out in a crowded market (and how you can too)

• Why building a loyal community beats trying to outspend big competitors

• How to reduce the risk of customers switching to alternatives

• What taking control of your supply chain can do for your margins

• Why direct-to-consumer is the ultimate customer power move

This isn’t just a story—it’s a playbook.

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Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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