EP 016: Working With Clients As A Marketing Consultant With Jacob Warwick

In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.

We discussed:

• Setting client expectations for reasonable results
• Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
• Educating clients during the discovery phase
• The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
• Understanding what resources you have at your disposal to achieve the outcomes your clients desires