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In this episode of the Marketing Factory, host Marisa Candy dives into the critical issue of internal disconnect within dental practices and how it can sabotage marketing efforts. She emphasizes the importance of having a cohesive team that understands the marketing campaign's goals to ensure success. Marisa likens ineffective marketing to a vending machine, highlighting that simply investing money won't magically attract the right patients if the team isn't aligned. She shares insights on how to bridge the gap between marketing and the staff's daily operations, encouraging listeners to tackle these disconnects head-on.
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Timestamps:
00:00:00 - Introduction
00:01:14 - What Your Dental Practice Doesn't Know is Killing Your Marketing
00:02:17 - The Marketing Bermuda Triangle
00:04:05 - Engaging Your Team in Marketing
00:05:09 - Churn as a Marketing Problem
00:06:08 - Building a Dream Team for Marketing Success
00:07:14 - Growth Without Chaos
00:08:18 - Creating Effective Internal Communications
00:09:21 - The Role of Conversations in Marketing
00:10:04 - Masterclasses: Bridging the Gap