#046 - Can Your Employees Become Your Best Influencers? Here's Why They Should! 💼 🎥

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In this episode of The Marketing Factory, host Marisa Candy dives into the fascinating world of viral marketing and the role of employees as influencers. She discusses innovative strategies, such as the unique campaign involving coffee mugs hidden across Croatia, which demonstrates how brands can engage customers creatively. Marisa also poses an important question about whether employees who appear in promotional content should receive additional compensation for their influencer-like roles. Listeners are encouraged to explore the wild west of the internet and learn how to create impactful marketing campaigns that resonate with audiences.

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Timestamps:

00:00:00 - Introduction

00:01:15 - The Role of Employees as Influencers

00:04:39 - Janine Ellis on Maintaining a Trendy Brand

00:08:12 - The Rise of the Experience Economy

00:11:25 - Nescafe's Innovative Mug Lock Campaign

00:14:28 - Heinz Ketchup: Drawing Brand Recognition