#043 - Your Brand Isn’t Broken, But Your Strategy Might Be! 👀 🚨

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In this episode of The Marketing Factory, host Marisa Candy addresses a common issue faced by businesses: the misconception that their brand is broken. Instead, the real problem often lies in the underlying strategy—or lack thereof. Marisa emphasizes that branding is not merely about aesthetics; it’s about having a clear and effective strategy that drives impactful marketing results. She discusses how to identify when creative elements are not the real issue, what brand strategy truly entails, and how to avoid wasting time on superficial fixes. Join Marisa as she shares insights and proven strategies to help you create marketing campaigns that resonate and drive real results for your business.

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Timestamps:

00:00:00 - Introduction

00:00:32 - Meet Marisa Candy: Your Marketing Guide

00:00:53 - Identifying the Real Problem: Strategy vs. Branding

00:01:25 - Symptoms of a Strategy Problem

00:02:08 - The Misconception of Rebranding

00:02:31 - Red Flags of a Strategic Disconnect

00:03:14 - Defining Brand Strategy

00:03:57 - Common Pitfalls in Marketing Strategy

00:04:41 - Steps to Fixing Your Strategy

00:05:24 - The Cost of Rebranding

00:06:06 - Case Study: When Rebranding Isn't the Solution

00:07:01 - Aligning Strategy with Business Goals

00:08:06 - The Financial Impact of Rebranding

00:08:58 - Diagnosing Sales Decline