#040 - Why Your DIY Design is Killing Your Brand! ⚠️ 🎨

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In this episode of The Marketing Factory, host Marissa Candy explores the balance between DIY design and professional graphic design. While tools like Canva and Adobe Express make design accessible for everyone, Marissa emphasizes that not every marketing asset should be created in-house. She discusses the potential pitfalls of inconsistent branding when relying on DIY methods, such as fluctuating logos and graphics that lack a cohesive identity.

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Timestamps:

00:00:00 - Introduction

00:01:04 - The Creative Crossroads: When to DIY and When to Outsource

00:02:08 - Pros and Cons of DIY Design Tools

00:03:34 - When is DIY Good Enough?

00:05:09 - The Importance of Design Consistency

00:06:14 - When to Call in Professional Designers

00:07:25 - How to Brief Designers Effectively

00:09:12 - The Importance of Clear Communication with Designers

00:10:15 - Balancing Cost, Quality, and Control in Design

00:10:47 - Final Thoughts: Audit Your Design Output