#038 - Why Organic Social Media Is Your Marketing Goldmine! 🌱 📈

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In this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of organic social media content as a critical component of modern marketing strategies. Marisa illustrates how social media feeds serve as the first impression for potential customers, highlighting that people trust genuine voices over traditional ads. She discusses the pitfalls brands face when they neglect organic content, comparing it to awkwardly promoting oneself at a dinner party with ads. The episode provides a comprehensive breakdown of organic social strategies, covering why they matter, what types of content to post, behaviors to avoid, and methods to measure effectiveness.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory

00:00:52 - The Importance of Organic Social Media

00:01:46 - Defining Organic Social Media

00:02:50 - Why Organic Social Media Still Matters

00:04:16 - Effective Organic Social Media Strategies

00:05:30 - Content Ideas for Organic Posts

00:06:13 - Measuring Success in Organic Social Media

00:07:07 - Common Pitfalls to Avoid

00:08:02 - Localizing Your Content

00:08:12 - The Long-Term Value of Organic Social Media

00:08:45 - Final Takeaways and Closing Remarks