#029 - Can Good Marketing Save A Terrible Offer?

In this episode of The Marketing Factory, Marissa explores a question all business owners should be asking themselves, can effective marketing save a fundamentally bad product? With over two decades of experience in the marketing industry, Marissa delves into the power of marketing to create emotional connections and compelling narratives that can elevate even average products. However, she also addresses the limitations of marketing when the product or offer is inherently flawed, citing the infamous launch of Vegemite's iSnack 2.0 as a cautionary tale. Tune in for insights on how to craft impactful marketing campaigns while ensuring that your product lives up to the expectations created by your marketing efforts.

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Timestamps:

[00:00:00] - Introduction

[00:01:36] Marketing can't fix a bad product.

[00:04:08] Marketing creates perception of value.

[00:09:06] Good marketing versus bad offer.