#021 - Ranking Iconic Marketing Campaigns 🎯📊

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In this episode of The Marketing Factory, host Marisa Candy dives into the world of impactful marketing campaigns, analyzing what makes them successful or memorable. She emphasizes the importance of integrating humor, catchphrases, and visuals to create lasting impressions. The episode features a detailed discussion of the Dove Reverse Selfie Campaign, highlighting its emotional branding approach and its focus on societal issues such as self-esteem and unrealistic beauty standards.

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Timestamps:

00:00:00 - Introduction

00:00:32 - Welcome to The Marketing Factory

00:01:04 - Ranking Marketing Campaigns

00:01:26 - Dove Reverse Selfie Campaign

00:03:13 - Specsavers "Should've Gone to Specsavers" Campaign

00:04:48 - Doritos Time Machine Commercial

00:05:43 - BMW M-Series Campaign

00:07:31 - Snickers "You're Not You When You're Hungry" Campaign

00:09:12 - Marketing Help and Call to Action

00:09:23 - Bai Horse Whisperer Commercial

00:11:20 - Jaguar Campaign Critique

00:12:25 - Australian Retirement Trust Campaign

00:14:00 - Closing Remarks and Inspiration

00:14:21 - Social Media CTA