Challenge 2: Alcohol-free beer

The idea of alcohol-free beer can be hard for some drinkers to swallow.

John, Jenni and Iain use all of their creative might and increasingly bizarre ideas to create a marketing mix in response to the challenge: How can we make alcohol-free beer go main mainstream?

Whilst they get off to a rocky start by Ian’s simple suggestion to “add alcohol” they get back on track to discuss price, place, product and promotion like the talented marketers that they are!

Listen out for: John talking about how he believed 80s sweets gave him superpowers, Iain getting VERY into lightsabres, Jenni rebranding herself like a Brazilian footballer and why opaque couche is the world’s most hideous colour!

Oh, and Tweet your marketing tagline for Chardonnay Carrots to @eskimosoup 😊

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk