Yaag Ganesh on Product-Led Content and Content Engines for Startups

Yaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing.

Here’s what you’ll learn:

• Characteristics of startups that well with content marketing
• How to build a content engine at a startup
• Product-led content and how it differs from product marketing