Scott Sanchez on storytelling and product marketing
- Author
- MarketerHire
- Published
- Thu 09 Nov 2023
- Episode Link
- https://share.transistor.fm/s/e9233fa8
On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging.
Here’s what you’ll learn:
- How brands should think about storytelling in 2023
- How to tell stories that persuade and delight customers
- How product marketing has evolved this decade
