Mary Keough on High-Intent Leads and Marketing Impact

Mary Keough joined the show to talk about increasing high intent leads, measuring marketing impact, and not relying on AI. Mary is the Head of Marketing at Map My Customers. She has grown client bases, inbound pipeline, revenue, and leads for multiple companies in the B2B space.

Here’s what you’ll learn:

• Future trends in B2B marketing
• Understanding dark social in branding
• How to increase high intent leads vs generic ones