Liam Moroney on the Current State of B2B and MarTech

The always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one.

Here's what you'll learn:

• The importance of coordinated efforts between sales and marketing
• The challenges of over-measuring marketing impact
• How B2B marketing can be a more rewarding type of marketing