Kerry-Ann Stimpson on the ins and outs of internal marketing

On today’s episode, I spoke with Kerry-Ann Stimpson about the ins and outs of internal marketing. Kerry-Ann is the CMO at JMMB Group Jamaica and has been a marketer for over 20 years. She is also the host of The Internal Marketing podcast.

Here’s what you’ll learn:

• What internal marketing is and how to get started
• How to turn your employees into raving fans of your company
• Why personal content from employees is better than company content