Jim Kingsbury on Marketing Mixes, Profitability, and SaaS

Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS.

Here’s what you’ll learn:

- How to focus on profitability instead of a “growth at all costs” mindset

- Practical ways to integrate marketing mix modeling into a startup

- Interesting pockets of SaaS that are particularly interesting