Jess Cook on Content Marketing, Trends in B2B, and Managing Creative Chaos

We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.

Here’s what you’ll learn:

• Should you focus on short- or long-form content?
• How B2B content has changed over the years
• How to manage creative chaos as a content marketer