Jeff Greenfield on Marketing Attribution

Jeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a single marketing campaign.

Here’s what you’ll learn:

• What life will look like in a cookieless world
• Why this is the best case scenario for marketers
• What the future of attribution looks like