How Sara Lattanzio helps B2B companies master content strategy

Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.

Here’s what you’ll learn:

- Key trends and changes in content marketing across industries

- Sara's process for determining the right content strategy for companies

- Innovative ways to leverage LinkedIn for B2B companies

- Assessing opportunities for improvement in B2B content strategies

- Tips for developing efficient content operations

- Sara's most successful content marketing project and how it was measured

- The future of B2B content marketing and emerging channels

And much more.