How Jason Etter helps companies clarify their story
Author
MarketerHire
Published
Tue 21 May 2024
Episode Link
https://share.transistor.fm/s/ef7c7fce
On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging.
In this episode, we talked about:
The power of storytelling for "boring" brands
The elements that make up a great company story
How Jason applies storytelling principles as a freelancer