Corey Quinn on Vertical Marketing, Go-to-Market Strategies and Fractional CMOs

Corey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business.

Here’s what you’ll learn:

• How verticalizing an agency can increase its chances of success
• The initial steps of the process for helping agencies go vertical
• Why more top marketers are choosing to go freelance over working in-house