Caleb Avery on Personal Branding, LinkedIn Marketing, and B2B2B

Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort.

Here’s what you’ll learn:

• What makes LinkedIn a compelling marketing channel
• How to grow a personal brand on LinkedIn
• B2B2B: How to help customers market to their customers