Alex Virden on Product Marketing, Feature Launches, and Marketing Leadership

Alex Virden joins the show to talk about product marketing, feature launches, and marketing leadership.

She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now.

Here’s what you’ll learn:

• The difference between a good product marketer and the top 1%
• Alex’s go-to process for launching new products or features
• The ideal setup for a product marketing team