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The Marketer's Cookbook - Podcast

The Marketer's Cookbook

Welcome to The Marketer’s Cookbook, where we serve up practical marketing strategies designed to help your business grow. Co-hosted by Joshua Goh and Lionel Heng, this podcast is all about blending global marketing tactics with local insights to create a recipe for success.

Whether you’re a small business owner or an entrepreneur, each episode is packed with actionable tips and real-world advice on understanding marketing trends, clarifying your brand message, finding the right talent, creating resonant content, and measuring your success.

No fluff—just the ingredients you need to take your brand to the next level. Tune in to stay ahead, get inspired, and learn how to create marketing strategies that actually work for your business.

Subscribe today and join the conversation!









Marketing Business Entrepreneurship Education How To
Update frequency
every 252 days
Average duration
20 minutes
Episodes
2
Years Active
2024 - 2025
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Marketing vs Branding: What's the Difference and Why It Matters

Marketing vs Branding: What's the Difference and Why It Matters

In this foundational episode, hosts Lionel Heng (@MintoStudiosSG) and Joshua Goh (Path Digital) sit down with community builder and brand strategist Vernon Lim to break down the essential difference …
00:20:15  |   Tue 27 May 2025
Mastering Social Media: Building Your Content Strategy from Scratch

Mastering Social Media: Building Your Content Strategy from Scratch

In this episode of The Marketer’s Cookbook, we dive into the essential steps for crafting a social media content strategy that works for your business. Whether you're starting from scratch or looking…
00:20:02  |   Mon 16 Sep 2024
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