Ch. 13: Finding the Perfect Email Marketing Service

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Finding the Perfect Email Marketing Service: Essential Tips & Top Providers

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In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines seven essential questions when choosing an email list service, and reviews four top email marketing platforms—ConvertKit, MailerLite, System, and Kajabi. This chapter focuses on evaluating providers based on deliverability, automation, segmentation, ease of use, price, landing page options, and support, helping listeners make an informed decision to enhance their email marketing efforts.

00:00 Introduction to the Market Your Message Show
00:44 Chapter 13: Select Your Email List Service
00:49 The YesMail Case Study: Lessons in Email Marketing
02:28 Common Mistakes in Email Marketing
04:26 Seven Questions to Ask When Choosing Your Email List Service
08:07 The Four Best Email List Services for Authors, Coaches, and Speakers
11:36 Day 13 Exercise: Select Your Email List Service
12:39 Day 13 Key Takeaways