Ch. 12: How to Create Your First Lead Magnet

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Create Your First Lead Magnet: A Comprehensive 4-Step Process

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In this episode of the Market Your Message show, host Jonathan Milligan reads Chapter 12 of his book 'Launch Your Platform.' The chapter focuses on creating lead magnets—a proven strategy for converting visitors into engaged subscribers. Jonathan recounts the history of shredded wheat's marketing success as an example and offers a detailed four-step process: identifying audience struggles, designing a resource to alleviate those pain points, building an appealing delivery mechanism, and promoting the lead magnet effectively. The episode emphasizes the importance of providing value first and avoiding common mistakes.

00:00 Introduction to the Market Your Message Show
00:44 Chapter 12: Create Your First Lead Magnet
01:26 The Power of Lead Magnets
03:10 Steps to Create a High-Converting Lead Magnet
08:46 Common Mistakes and Key Takeaways
09:35 Day 12 Exercise: Designing Your Lead Magnet