How To Send a "Why Didn't You Buy?" Survey (with Templates!)

Author: Mariah Coz
Published: Thu 02 Mar 2023
Episode Link: https://www.fearlessceo.co/blog/post-launch-survey

In this episode, I’m sharing what a “Why Didn’t You Buy?” Survey is, why you should use them, how to put your own together - along with the email and survey templates to make it easy for you to implement today!

Whether you just had a live launch or have an evergreen funnel for your course, program or digital product, you should be asking non-buyers why they chose not to join you so you can gather helpful feedback. You can do the Why Didn’t You Buy survey as a post-launch survey, or add it to your evergreen funnel sequence after the sales window.

Use the examples and templates provided below and send your own today!

➡️Would you do me a favor real quick? If you chose not to join us for the most recent Profit Architecture intake, I would love to know more about your decision in this 2-minute survey right here: https://airtable.com/shrMdxZGB7EIhi5Q0

Your feedback helps guide what we create for you - including free workshops, how-to guides, podcasts, our paid programs and more. Thank you in advance! In this episode, we discuss:

Why you should send a “Why Didn’t You Buy?” survey either after your live launch or after your sales sequence in your evergreen funnel
How to take the helpful feedback and update your sales process and assets
Why it’s key to use discernment when reviewing responses and my personal experience with “hard to hear” feedback
The survey questions I ask and why (and the 1 question I added this time that I don’t normally ask)
The simple template I use to email the survey to our audience
Your next steps to implementing a WDYB survey into your post-launch process and funnels!