Maximizing stakeholder value as a means towards a just economy

Peter Georgescu, Chair Emeritus of Young & Rubicam, is an outspoken proponent of stakeholder value as the guiding principle for21st Century corporate governance. In the 1980s, free enterprise capitalism was hijacked by the theory and practice of shareholder primacy. Georgescu walks us through how this happened and the consequences from the perspective of someone who served at the helm of the preeminent global marketing communications firm.