Salon Adaptability: Riding the Recession Wave

Author: Rachel Guglielmi and Tara D'Amico
Published: Wed 04 Jun 2025
Episode Link: https://www.podpage.com/the-mane-event/

In this episode of the Mane Event podcast, hosts Rachel and Tara shares her experience in the beauty industry to help hairstylists build successful careers and foster community support in the economic crash in 2008. They discuss strategies to thrive during economic downturns, exemplified by Rachel's salon during the 2008 financial crisis. Rachel shared her key tactics which she still uses today to keep her books full. They emphasize the importance of community engagement, positive mindset, team collaboration, and continuous education. The hosts also underscore the value of marketing efforts and innovative approaches to sustain and grow a salon business even in challenging times.

Key Takeaways

00:59 Surviving the 2008 Financial Crisis

02:36 Innovative Strategies for Client Retention

06:16 Tier Pricing and Client Options

10:49 Consultation Techniques and Pricing Flexibility

17:17 Educating Clients on Options

19:08 Community Engagement and Marketing Strategies

22:19 Maintaining Morale and Education During Downtime

25:27 Expanding and Innovating Amidst Challenges

27:51 The Importance of Positivity and Coaching

Memorable Quotes

'We were all in this together. We were all in the same boat, the most important thing was working with your client. I still use this method to this day.'