#142 – Overcoming Internal Sabotage

Jonathon Hensley is co-founder and CEO of Emerge Interactive, a digital product consulting firm. Join us as we discuss his new book, Alignment: Overcoming Internal Sabotage and Digital Product Failure

Here are some of the questions we discuss:

1. What is alignment and why is it so important?
2. Why do so many digital initiatives fail?
3. How do you define an effective product strategy that bridges the execution gap?
4. What is essential in understanding customers?
5. What can businesses do to make better decisions as they are moving quickly?

For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations and more, transform their businesses by turning strategy, user needs and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts interviews with business leaders and industry insiders.