LinkedIn and marketing - interview with Martina Neville, Detta Consults

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In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing.  This is a thought proving show that will for sure get you thinking! Martina tells Steve:

• Why companies move too quickly into tactical marketing communications before getting their strategy sorted
• Why most companies get it wrong on LinkedIn
• Why your company can't tell you what to post on LinkedIn
• How AI is being used (for better or worse) in social media
• Why sales is a branch of marketing!

Martina's LinkedIn page : https://www.linkedin.com/in/martina-n/
Detta Consults LinkedIn page: https://www.linkedin.com/company/detta-consulting/

Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: [email protected]

The trainers on LinkedIn:

Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


george james training website https://georgejames-training.com/