52: Erik Underwood (@erikunderwood_) - Positive masculine + feminine energy, stupid trends you see in the health/fitness space, foam rolling + ice baths, transformation challenges, importance of context when creating content...

Had my friend and colleague - Erik Underwood - join me for another great discussion on this episode.

If you missed our last conversations, scroll back down to episode #20 & #40 and check those out.

Topics discussed on this episode:

-Introduction to positive masculine + feminine energy and the importance of balancing the two.

-Trends we see in the health/fitness space that do more harm than good.

-Research based gatekeeping + using foam rolling and ice baths as an example of what that means.

-Transformation challenges and the marketing behind them.

-Importance of including context as a content creator and not talking in absolute terms.

-How over-sexualization in the fitness industry can be harmful to the consumer.

+ so much more in between.

Where to find Erik:

Website: https://www.performancedu.com/

IG/Training Inquiries: @erikunderwood_

Where to find me:

Website: https://lukesmithnutrition.com/

IG: @lukesmithrd

Apply for 1:1 Coaching Here

Appreciate you listening!