1. EachPod

31: Health and fitness industry marketing tricks

Author
Luke Smith
Published
Tue 10 Jan 2023
Episode Link
https://rss.com/podcasts/lukesmithnutrition/774530

There's a lot BS that gets sold to you this time of year (or literally any time of the year). A lot of people, companies, brands, books... etc prey on peoples emotions and sell them on their insecurities.

Which pisses me off.

Let's talk about five things I hate about a lot of fitness and diet marketing.

Consider these as ‘red flags’ you should look out for:

1. Overblown results-based promises

2. Promising you revolutionary information or 'secrets'

3. Over-promoting one individual method

4. Over-emphasising the short-term

5. Neglecting other aspects of your overall well-being

Plus a ton of other stuff in between.

TIA for listening.

Don't fall for the BS and keep making the best decisions for you.

For more fitness and nutrition related content, follow me on IG: @lukesmithnutrition

Apply for 1:1 coaching HERE

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