Why Most Photography Businesses Fail: The Coach Says Shape UP! with Coach Brian Wrigley

A lot of photographers aren’t running businesses. They’re running expensive hobbies with fancy gear and no plan. In this episode, I sit down with business coach and networking event host Brian Wrigley to get brutally honest about what’s going wrong in the photography industry.

We dig into:

• Why photographers are scared to charge properly

• The real reason your bookings have dried up

• Whether networking is still worth your time in 2025

• How the “passion over profit” mindset is killing your business

Brian works with business owners across industries — and while I don’t endorse many coaches, I do back a frank conversation. If you’ve been undercharging, hiding from marketing, or just winging it — this one’s your wake-up call.

🎙 Recorded for photographers who are ready to run a proper business.

Find out more about Brian: https://maximum-profit.co.uk/