216. The Hook

After being introduced at a dinner in an un-hooky way, Pete brings Jen the question of how to create a compelling hook, and they noodle on what those hooks might look like for each other.

Specifically, in this episode Jen and Pete talk about:

• What are the steps to creating an interesting hook?
• Why is an efficient hook important to have?
• What are the beginnings of Jen's hook? And Pete's?

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Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).